Social Media Management & Marketing
You don’t need to be everywhere—you need to show up well.
I help brands cut through the noise with thoughtful social media and marketing strategies that feel human, intentional, and aligned with who they are. From content planning to campaign execution, I focus on creating online spaces that invite connection, build trust, and grow engaged communities over time.
If you’re tired of posting just to post and ready for marketing that actually supports your goals, you’re in the right place.
Cloaked Press: Social Media + Marketing Coordination
Cloaked Press is an independent publisher of sci-fi, fantasy, and horror with a “Stories With Teeth” vibe—dark, whimsical, and reader-forward. In my role as Social Media Manager and Marketing Coordinator, I build platform-specific content systems, run campaigns around key releases and announcements, and translate performance data into repeatable growth strategies.
Results Snapshot
- Threads: 1,737,063 profile views (+3445% vs. previous period)
- Facebook: 1,060 page & post engagements (+755%), 474 reactions (+516%), 17 new fans (+1700%), 30 posts (+275%)
- Instagram: 17,453 impressions (+308%), 4,518 reach (+423%), 86 new followers (+231%), 738 likes (+332%), 61 comments (+178%), 36 posts (+300%)
- Instagram content mix: Posts drive 84.2% of views (Stories 10.6%, Reels 5.3%)
- Instagram visibility: 25,277 views and 2,855 accounts reached (74.8% followers / 25.2% non-followers)
- Site awareness: 23K views, 10K active users, 10K new users (Jan–Today)
What I Did
Social Media Management
- Planned and published consistent, on-brand content across Threads, Instagram, and Facebook
- Built repeatable content pillars: announcements, cover reveals, submissions calls, community posts, and backlist spotlights
- Wrote platform-native captions and CTAs designed to drive saves, comments, shares, clicks, and follows
- Created “story-first” creative that matches Cloaked Press’s dark/whimsical aesthetic
Marketing Coordination
- Coordinated campaign timelines around releases and key seasonal beats
- Tracked performance and adjusted content based on what audiences engaged with
- Supported community growth by prioritizing conversation-driven posts (not just announcements)
- Maintained momentum with measurable output increases (posting volume and engagement lifts)
Content That Performed
On Instagram, top-performing posts were tied to high-intent community moments and clear value: submissions announcements, community statements, and marquee book features.
- Submissions announcement — 993 views
- Community/values post — 918 views
- Book feature spotlight — 648 views
- Event/collection promo — 608 views
- Title spotlight — 515 views
My Approach
I treat social like a marketing channel and a community space—equal parts strategy and voice. Every month starts with a plan (content pillars + campaign beats), followed by performance review to double down on what works.
Services Demonstrated in This Work
- Content strategy & monthly content planning
- Copywriting (captions, campaign posts, CTAs)
- Platform management (Threads, Instagram, Facebook)
- Analytics tracking & reporting
- Campaign coordination for launches, cover reveals, and announcements
- Community-forward growth strategy
Want results like this?
If you’re ready to turn posting into a real strategy—one that builds community and drives measurable growth—I’d love to help.
Contact: mxcarmilla@gmail.com | Services: Social Media Management • Content Strategy • Campaign Coordination